These days, it’s like I blink and six months are gone. That’s certainly how it felt for me this year—2015 was a whirlwind. Every year around this time, I like to Special leads sit down and reflect on the last 12 months, not only to remember that they actually happened, but to think about what I’ve learned as a marketer, and—more specifically — as a CMO. You’re probably thinking, Special leads what’s the meta takeaway? What’s the one thing that I should carry with me as I round out my marketing plans for the year ahead?
You, my fellow marketer, will discover that the following findings Special leads boil down to one common theme: We are truly in a new era of marketing—the era of engagement marketing. This year, a number of key changes came into focus for all of us—contextual changes and imperatives for us to fundamentally reimagine how we connect with our potential and Special leads current customers Special leads and how we set up our organizations for success.
For our organizations to connect with today’s always-on digital consumers Special leads and thrive in 2016 and beyond, we marketers need to evolve, innovate, lead and be change agents in our organizations. We need to create a “Marketing First” world, if you will. This is an incredibly Special leads exciting time. This year, I said over and over that marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than it has in the last five.